Stop Burning Bridges
Or Your Career Might Go Up In Flames!
By
Sheena Metal
Hey,
nobody said the music business was going to be easy. It truly is a jungle
out there filled with: snakes, rats, rabid carnivores, sharks…well,
you get the picture. In the course of your musical journey, there will
be confrontations, arguments, misunderstandings, and miscommunications.
You'll get jerked around, screwed over, ripped off and disrespected.
So, you want to be a rockstar? Welcome to your nightmare.
But this is also a business of good people, who'll give you opportunities
and chances and help you out when you least expect it. That's why it's
so important that you, as musicians and as a band, act professionally
and respectfully regardless of the behavior of those you encounter.
You don't have to be a pushover and of course, you have a right to defend
yourself against the questionable actions of others, but the music community
can be a very small town and the behavior you exhibit will follow you
throughout your musical career.
On the flipside of that, there are musicians out there who, either knowingly
or unknowingly bring negativity on themselves through their own actions.
Short temperedness, egocentricism, brazen entitlement, compulsive lying
and just plain old psychotic behavior can brand your band as troublemakers
and deprive you of important opportunities that you need to move forward
in this business.
So, how can you make sure that you're doing onto others as you wish
they would do onto you? What can you, as musicians do, to eliminate
aspects of your personality that may be causing bad blood between you
and the people you run across on your way to superstardom?
The following are a few tips that may help you to make sure you're exhibiting
professional behavior at all times:
- Be Timely And Courteous---Whether you're playing out live or emailing
booking inquiries from home, there is never a substitute for courteously
or timeliness. At gigs, show up when you're supposed to, be friendly,
treat others with respect, set up quickly, end your set on time,
break down quickly, be mindful of other bands on stage, compliment
those around you and don't forget simple things like, "please" and
"thank you." When you leave a positive impression in people's minds,
you'll be high on their list when it comes time to fill an open
booking slot, recommend a band for a review, etc.
- Make Sure Your Actions Match Your Words---It's such a simple thing
but you'd be surprised how many musicians seem incapable to doing
what they say they're going to. If you book a gig, show up and play.
If you say you're going to bring twenty friends and fans to your
gig, do it. If you reserve an ad in a local music magazine, pay
for it. If you write a check, make sure that it doesn't bounce.
If you say you're going to send out a press package or a CD, mail
it. It is true that many people in the music business are distrustful
of bands that they don't know, and with good reason in many instances.
Build your good reputation in the industry by proving that you will
do what you've promised. Start small. Once you've gain people's
trust, you'll see more and more doors opening up for your band.
- Take The High Road---It may be tough but there's nothing to be
gained from returning someone's improper behavior with a heap-load
of your own. That doesn't mean that you need to let every industry
slime-bag from New York to LA ride roughshod all over your music
project but there are ways to deal with the negative behavior in
this business without branding yourself with a label equally as
negative. Sending firm yet professional letters, making intelligent
and informed phone inquiries and, if need be, taking legal action
against those who have acted inappropriately are ways to handle
unpleasant situations without drawing negative attention to yourself.
Public scenes, yelling and screaming, long-winded and ranting emails,
threats and accusations and spiteful actions may make you feel vindicated
but it may chase away the good people as well as the bad and that
just sets your band back.
- You Can't Undo What You've Already Done---It's much harder to
undo past bad behaviors, or reverse negative reputations than it
is to foster positive ones. It's best when starting out to avoid
acting rash as a rule. If you have a band member that is incapable
of keeping his or her cool, perhaps it's time to rethink his or
her place in your group. The entertainment industry has a long memory
and a spiteful tongue. Make sure when people speak of you, they're
speaking well.
This may all seem like such common sense that it isn't even worth mentioning
but you'd be surprised how many shows, interviews, tours, and record
deals have never materialized because of burned bridges. You may have
talent and great tunes, but if your attitude sucks you'll get passed
over time and again. No one wants to work with rage-aholics, egomaniacs
or crazies. Don't let anyone think that's what your band is about. Sure
it's important to be creative geniuses but if no one likes you, you'll
be performing your masterpieces in the garage for grandma and her Pomeranian.
Get smart and treat people right and you may find yourself rockin' all
the way to the bank.
Sheena Metal is a radio host, producer, promoter,
music supervisor, consultant, columnist, journalist and musician. Her syndicated
radio program, Music Highway Radio, airs on over 700 affiliates to more
than 126 million listeners. Her musicians’ assistance program, Music Highway,
boasts over 10,000 members. She currently promotes numerous live shows weekly
in the Los Angeles Area, where she resides. For more info: http://www.sheena-metal.com.
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