Managers: Can't Live With Them, But Can You Live Without Them?
By Sheena
Metal
You can't throw a rock in any metropolis on Earth without hitting someone
claiming to be a manager. Where musicians go, managers follow. It's as
accepted and expected in the entertainment industry as an out-of-control
cocaine habit or a failure to pay taxes. When you tell people you're a
musician, one of the first things they're going to ask you is: Do you have a
manager? However, those in the throws of the music business know to ask an
even more accurate question: Do you have a good manager?
"What's the difference?" you may ask. Isn't any manager better than no
manager at all? While it would seem that the answer to that question is
unequivocally, "Yes", in reality it's a bit like asking, "Isn't having a
herpes-ridden prostitute for a girlfriend better than being single?" In
truth, bad representation is far worse than a lack of representation.
While, it's a fact, that there are things your band will probably never
achieve without the aid of a manager, agent, entertainment attorney, etc.,
bad representation can stagnate a career stop it dead in its hurling climb
to the ranks of superstardom or even worse undo some of the hard work the
band has already done.
Sad but true, a bad manager can take a perfectly good band and turn them
into a thing so foul that old gypsy women covering their faces with rags
will spit and give your band the evil eye as you pass. Ok, that may be a
bit dramatic, but seriously all your band really has is its name and its
reputation, so why would take a chance on either of those by putting the
whole of your band into the hands of someone that you're not 100% sure has
your best interests at stake?
The following are a few tips that will help you to decipher whether or not
your manager can take you to the top or turn your band into a flop:
1) The Drummer's Girlfriend Is Not A Manager---Sure, she may get names
for your mailing list, invite her girl's beach volleyball team to all of
your gigs and post your latest pictures on your website photo gallery, but
she's not really your manager. She's a helper, she can be the president of
your fan club, the head of your street team and the world's sexiest roadie
but she probably doesn't know how to put together a press package and make
the calls that will get you into an A&R rep's office for a meeting. This
also applies to: boyfriends, wives, husbands, booty calls, one night stands,
moms, dads, cousins, aunts, uncles, neighbors, nieces, nephews,
grandparents, grandchildren, pets and the homeless guy who roots through
your trash at midnight. These people may all be well-meaning and you can
accept their aid in dozens of ways (it takes a village to build a popular
unsigned band) but don't give them the label or the powers of a manager.
2) Treasure Your Fans But Don't Let Them Manage You---This should be a
given but you'd be surprised how many over-eager, slightly-obsessed fans
move from semi-stalker to mega-manager in a few simple weeks. I cannot
stress how simply wrong this entire concept is for two dozen major reasons
the most important of which is: fans need to be kept at a distance. There
is a reason why that same person comes to all of your shows no matter how
many you play, gets there early, sits up front seemingly paralyzed starring
at you enraptured. Either they're in love with someone in the band or
they're insane. These may be reasons to get a restraining order but
certainly not reasons to make someone your manager. A band's manager knows
every secret of each musician, every person in each member's personal life,
where you keep your money, where you live, and who's in your fan/contact
database. This is not information that you want someone who has 450 cut-out
pictures of you on their bedroom ceiling having at his/her disposal. Enough
said?
3) Don't Sign A Contract Unless It's Worth It---Manager's like control.
That why they choose to be managers and not people who macramé wall hangings
with the mane hair of ponies. Thus, most managers will try and evoke you
into signing a contract. In the entertainment industry, contracts are like
marriage certificates before you sign one be sure your band wants to be tied
to the same person for long time (a year, two years, five years, etc.)
because they're much easier to get into than to get out of. For example, if
you sign a contract with an efficient, but somewhat green manager, who is
helping all he/she can to get you everything possible from what little
resources he/she has and then Gwen Stefani's management team approaches you
after a big gig and wants to put you on tour with John Mayer. Do you think
if you tell them, "We love to take your tour but we're under contract with
someone else for the next five years, can you hit us up then?" the offer
will still stand? Not so much. So, if you must sign contracts, keep them
short and make sure they give you room to act, think, play and communicate
with others without getting clearance from your band warden (manager). And
make it includes an exit clause. Read up on it.
4) Sometimes Bigger Is Not Better---Although it’s a huge ego stroke to
brag to all of the other musicians backstage at the Whiskey A Go-Go that
your manager works with Grammy award-winners and stadium sell-outs,
sometimes an unsigned band can get lost in a huge management firm. While
Mr. Big Stud Manager is busy picking out Madonna’s dress for the American
Music Awards, he may forget to ask Quincy Jones to attend your bass player’s
birthday gig at Billy-Bob Wang's Tofu BBQ Shack. The problem with huge
managers is that their focus often goes the acts that are making them 15% of
100 million dollars a year. Your 15% of $45.75 a year after expenses is
probably not his highest priority now or ever, and what good are his super
amazing industry contacts if he never remembers to invite them to your gigs?
Having a manager is great but only if they provide more benefit to the
band than the sum total of your band members and band helpers can do
for yourselves. If you find someone who can open doors, take your music
places it cannot go on its on and has your best intentions at heart,
then grab that contract, sign it and enjoy the benefits. If not, you
may find yourself: conned, stalked, ignored and/or legally bound to
someone that puts their own agenda (well-meaning or otherwise) and their
own ego above what’s right for you band. And whatever you do, don’t
sit around waiting for Mr./Ms. Right to wisk your band off its feet
and carry it off on his/her white horse to the Fairyland where everyone
gets a record deal. You, as its members, know more than anyone, how
to do what’s right for your band and nothing will attract the perfect
manager faster than seeing musicians who are out there, doing their
thing, and making headway in a very difficult business with a great
attitude and terrific music.
Sheena Metal
is a radio host, producer, promoter, music supervisor, consultant, columnist,
journalist and musician. Her syndicated radio program, Music Highway Radio,
airs on over 2,400 affiliates to more than 126 million listeners. Her musicians'
assistance program, Music Highway, boasts over 10,000 members. She currently
promotes numerous live shows weekly in the Los Angeles Area, where she resides.
For more information, click here, http://www.sheena-metal.com
| |
This
article is available for use on your website. Please place a courtesy
link back to A&R Online using the above paragraph and you are
free to use. If you have a music related e-zine, you are invited to
join Chris Standring's "free syndicated articles" list.
When a new music biz article is written it can be automatically sent
to you. To subscribe click
here.
|
|
|